PROJECT DESCRIPTION:
We were asked to think ‘outside the box’ and push Abode’s brand guidelines to create a direct mail pack that looked different from anything else they’ve ever produced.
We initially came up with a few layouts varying the positions and style of various elements of the design, whilst maintaining a visually pleasing look and feel which is easy on the recipient’s eye.
Once a preferred option was established we sourced appropriate imagery and worked up the final artwork for an introductory letter, a service flyer and a claims flyer which make up a partially addressed direct mail pack.
